Creative Director · Brand Strategist · 13+ Years

Attention. Trust. Integration.

My career has been one continuous study of human connection. How attention becomes trust, trust becomes community, and community becomes business growth. Thirteen years learning that working in Hollywood and Corporate. Now I build it as one integrated system through Next Digital Production.

Creative Director, Bellami Hair Co-Founder, AfterBuzz TV Founder, Next Digital Production

Work With My Agency Hire Me as a Director

125% social-commerce growth, no paid ads

1.2B+ podcast downloads

200–300 influencers managed

140+ creators recruited

$251K+ annual client revenue

400% more completed purchases

230+ hosts & talent led

478% increase in client traffic

Talent, brands & networks I've built with

Netflix Bellami Hair VH1 NBCUniversal Oxygen OWN AfterBuzz TV

Watch the Reel

This is what building brands actually looks like.

Next Digital Production — behind the scenes and on set

How I Think

I don't just build campaigns.
I create ecosystems.

Attention

Earned through authentic connection, not bought with media spend. This is where every relationship with an audience starts.

Trust

Built through consistency and real relationships. At Bellami, that meant an influencer ecosystem built almost entirely without paid budget.

Community

Trust compounds into community once people start showing up for each other — not just for the brand.

Loyalty

Community becomes loyalty. Loyalty is what actually drives business growth, quarter after quarter.

Every brand I've touched moves through the same journey — I just help it happen faster.

"Leadership is creating clarity, empowering great ideas, and helping talented people produce work they're proud of."

Two Ways to Work Together

Same leadership.
Two different rooms.

For Small Businesses

Build my brand

Branding, web design, content, and growth strategy through Next Digital Production — my studio for founders who need a creative partner, not another vendor. Real before/afters, real traffic and revenue lifts.

See client work

For Companies Hiring

Hire me as your Creative Director

Thirteen years leading creative, content, and growth at scale — from a beauty brand's fastest sales quarter to a media network's 1.2 billion downloads. Here's what I've built, managed, and shipped.

See my track record

Content & Photography

Every brand needs an image library that actually looks like them.

A sample of original photography and content production — shot, directed, or produced for clients and campaigns.

Fashion editorial photography — Fashion editorial

Online education content production — Online education

Fitness brand content

Product photography — Product Photography

My career wasn't built through a straight line. It was built through curiosity. Every chapter taught me something different about human connection.

Chapter One — Attention Co-Founder & Executive Producer · 2009–2019

AfterBuzz TV

Helping build AfterBuzz TV from a bedroom into one of the first and largest online streaming entertainment networks taught me that attention is earned through authentic connection.

1.2B+downloads across the network

12 producers & 230+ talent led
Partnerships with Netflix, VH1, NBCUniversal

Zack Snyder's Justice League red carpet premiere event

View case study →

Chapter Two — Trust Creative Director · 2019–2022

Bellami Hair

At Bellami Hair, I helped build an influencer ecosystem with virtually no paid budget — relying on authentic relationships and product seeding to create creator content that consistently drove sales.

125%social-commerce growth in 6 months, zero paid ads

200–300 influencers managed
140+ creators recruited

View case study →

Chapter Three — Integration Founder & Principal Strategist · 2022–Present

Next Digital Production

Next Digital Production became the moment every lesson came together — strategy, storytelling, photography, creative direction, marketing, e-commerce, and consumer psychology as one integrated system.

400%increase in completed purchases for client stores

478% increase in client traffic
40% YoY revenue growth for clients

View case study →

Core Philosophy

I understand the whole journey, not just campaigns.

Creative exists to solve business problems.

Strategy gives creativity purpose.

Relationships outperform budgets.

Great brands feel human.

Consistency compounds over time.

Creativity without purpose is decoration. Trust is more valuable than attention. Communities build brands. Consistency beats hype. The brands that shape the future make people feel something.

— Jesse Janedy

The Quick Version

Same story. Scannable.

For when you need the facts fast — the résumé version of the three chapters above.

Download full resume (PDF)

2022 — Present

Next Digital Production

Principal Marketing Strategist

Lead end-to-end marketing, branding, web development, content production, and growth strategy for brands and entrepreneurs.
Increased client website traffic by 478% and add-to-cart actions by 639% through SEO, content strategy, and digital marketing.
Grew completed purchases by 400% and contributed to $251K+ in annual online sales and 40% year-over-year revenue growth for clients.

2019 — 2022

Bellami Hair

Creative Director

Directed creative strategy and social commerce for a beauty brand with a social audience that grew from 1.5M to 1.7M+ followers.
Increased social-commerce sales 125% in six months without paid advertising through content strategy and influencer partnerships.
Managed 200–300 influencers and models, recruited 140+ creators, and directed product launches from concept to go-to-market.

2009 — 2019

AfterBuzz TV & Black Hollywood Live

Executive Producer & Host

Helped scale one of the world's largest entertainment podcast networks to more than 1.2 billion downloads.
Managed and mentored 12 producers and 230+ on-air hosts across dozens of shows, and built partnerships with Netflix, VH1, Oxygen, OWN, and NBCUniversal.
Created and hosted AfterBuzz Tonite, the network's flagship late-night entertainment show.

"Jesse was a driving force behind AfterBuzz TV's growth. His creativity, leadership, and passion helped us build a network that truly connected with audiences worldwide."

Maria Menounos & Kevin Undergaro — Co-Founders, AfterBuzz TV

The Next Chapter

Let's build a brand people remember.

The next chapter is about helping ambitious companies build brands people remember — through Next Digital Production, or as the creative leader you hire to run point. Tell me a little about it below.

610.773.5102 jesse@nextdigitalproduction.com

1You send a note about the brand or the role.

2I reply within one business day.

3We hop on a short call to see if it's a fit.

Attention. Trust. Integration.

This is what building brands actually looks like.

I don't just build campaigns.I create ecosystems.

Attention

Trust

Community

Loyalty

Same leadership.Two different rooms.

Build my brand

Hire me as your Creative Director

Every brand needs an image library that actually looks like them.

AfterBuzz TV

Bellami Hair

Next Digital Production

I understand the whole journey, not just campaigns.

Same story. Scannable.

Next Digital Production

Bellami Hair

AfterBuzz TV & Black Hollywood Live

Let's build a brand people remember.

I don't just build campaigns.
I create ecosystems.

Same leadership.
Two different rooms.